Campbell Brown Ratings Don't Measure Up To Hype: "No Bias, No Bull, No Ratings"

Brown's show, Campbell Brown: No Bias, No Bull, debuted a year ago today, although it was several weeks before she was appearing on a nightly basis and several months before it found a name. No Bias was CNN's No. 1 show in total viewers last month, and it's one of the few prime time cable news shows to show ratings growth after the election. (It's up 35 percent in the key demographic of adults 25 to 54; The O'Reilly Factor, which airs opposite No Bias on Fox News, is also up marginally over the same period.)

But slicing the numbers in a different way makes No Bias look more like a continuation of CNN's long-running problem in the 8 o'clock hour, where the network competes not only with O'Reilly but also with Keith Olbermann, arguably the second-biggest personality in cable news, and one who, like O'Reilly, has a built-in audience of ideological dittoheads. For the month of February to date (which for Nielsen's purposes actually began Jan. 26), No Bias is running not only behind The O'Reilly Factor and Countdown in its hour, but also behind Headline News's Nancy Grace, who's been surging in the ratings thanks to her coverage of Caylee Anthony. And while those other shows are all up year-over-year, No Bias drew 8 percent fewer total viewers and 20 percent fewer demo viewers than the network did a year ago. ("They should call it No Bias, No Bull, No Ratings," snipes a cable competitor -- you can probably guess which one.)

Read the whole story here.

Comments

[ObjectiveRealist]

She's no Rachel Maddow, but she has potential.

[moda31]

her show is terrible, cnn as a whole has seriously gone down the drain. she, like a lot of the cable news talking heads is alarmingly uninformed, and does a great disservice to the audience they are supposed to be informing by treating serious issues as a sensationalist game in service of getting higher ratings.

[Topfeeder]

Campbell Brown was only spot on one time and one time only, when she b/tch slapped Tucker Bounds. I am convinced she got this show solely on the basis of that slap heard 'round the world. She is not substantial enough as an anchor or interviewer to warrant a show of her own. She is a likable enough persona, just no depth.

[blimie]

I really like her. She's one of the few women who will give commentary and an opinion. Most media women try to look very pretty and unopinionated. However, I think her show would do better if she had a coanchor that she could banter with.

[Noland]

I guess you haven't seen the Rachel Maddow show.

[Harrier]

I prefer CNN, I think Brown needs to learn more before reporting on it. Now a days, for some reason, people expect something more than a piece reading a monitor. Sometimes it's the messenger, not the message

[walk0nwalls]

"But slicing the numbers in a different way makes No Bias look more like a continuation of CNN's long-running problem in the 8 o'clock hour, where the network competes not only with O'Reilly but also with Keith Olbermann, arguably the second-biggest personality in cable news, and one who, like O'Reilly, has a built-in audience of ideological dittoheads"

I take issue with this statement.

[peachykeen]

Simply put, she isn't qualified to do what she is doing. I would much rather see someone with a PHD in political science doing a show of that type.

[nippyfan]

She's boring and uninterested in the search for truth as most journalist SHOULD be, but are only interested in sensationalism and ratings. If one of these drones decides to stand up for themselves and get back to their journalist roots, the ratings would go up based on following ones passion to the truth.

Nobody wants to watch boring , fake and phony (unless it spews lies and dramatic flair like Fox).
Unfortunately Americans are suffering from "Ignorance is bliss" disease and the networks are getting in line instead of forcing us to care by showing us the truth. Sad state of Journalism.

[msfsi]

here here

[december30]

yes, yes.

[tfoley]

she gets the same ratings as Olberman..........so your right her ratings do suck!

[senorlou]

She has one of the better shows on Cable News, but all Cable News generally stinks. Best way to get news IMO is the net, NPR, and a good local newspaper. Cable News is 50% commercials. IT's a horrible waste of time. But like I said, her show is one of the better ones.

[solarian]

add this no talent

[Daniboy]

Looks like somebody better hire Beck from Fox-the hottest person on cable!!

[irkthesmirk]

Beck is right where he belongs, with the dittoheads on Fox. Limbaugh lies and they all swear to it. I think Campbell Brown ought to switch to Fox, there are enough ignorant knuckledraggers over there who might actually buy into her "bull".

[unfiltered]

I don't know what it's called, but I watched her first monologue on an issue and was impressed. Then, the next time she bashed Obama for something trivial. It revealed not only her fake balance but also it demostrated her desire for cheap stunts in order to be successful. She's reaping the reward she deserves: failure.

[MIMom]

CNN flirts between being Faux Lite and ZZZZZZZNN. Cafferty is the only one worth watching, followed only by Kurtz' show "Reliable Sources".

However, I don't feel like that I've missed anything if I have missed their shows/segments either.

[Shammie2000]

CNN, they stink, stink, stink, best political team on T.V. (HA HA you wish) and that guy wolfie
don't get me started.