The Walt Disney Company, having won a dominant position in the entertainment industry's quest to attract young girls, is making an all-or-nothing push into the boy business.
On Friday the entertainment giant is introducing Disney XD, a brand aimed at boys ages 6 to 14, a group that market researchers say accounts for about $50 billion in spending worldwide.
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As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
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