Yahoo! Search Share Rises, Google Falls

Business Insider:

Last month we reported a potentially important change in search-market share trends: After years of steady decline, Yahoo's domestic share numbers (YHOO) had increased for five months in a row. Well, the good news continued in January, with Yahoo's share jumping a half-point to 21%, per Comscore.

Google's share, meanwhile, dropped a half-point, to 63%. You don't see that every day.

Yahoo's newfound tenacity in search is excellent news for the company's hammered stockholders. If Yahoo can maintain command of 20%+ of the search market, it will pleasantly surprise the many market observers who had written it off. Its value to Microsoft will also rise. And search might even become a revenue growth engine again.

Read the whole story: Business Insider

Comments

[mmgbizgirl]

Yahoo search still needs work. I think Google has a far better search engine. Maybe just sitting on their glory some.

[politisophical]

i dont use yahoo because they gave up personal information to the US and China without blinking an eye...

google on the other hand stood up for their customers in the courtroom, where they eventually lost... but it was nice to know that it took 1 year and millions of dollars to get my personal information

[rbspickles]

I've always liked yahoo better than google.

[InfinteShibumi]

Now if Yahoo would just automatically default to an English search page rather than a French one for those surfing with US IPNs. Funny that Admin didn't/doesn't realize that this ir ri tation drives one to search on Google pages -- even if they have Yahoo addresses. Lost traffic and revenue IMO.

[Rickter]

We used to pour about 70% of our online ad dollars into Google, buying key words etc. But, their ranking, even when you pay top dollar for a key word can be beaten by others key words that redirect users to sites that are not viable for that key word - we cancelled all ads with Google.

We now use Yahoo almost exclusively for our online ads and when you bid a top keyword position, you usually get it unless somebody else outbids you, and we get good results from our ad dollars.

Wake up Google - that the way it should work! No more soup for you!

[Chris42]

I use Yahoo because they have a great homepage and I don't really see any major differences in search results between them and Google

[TiredOfLiars]

Excellent.­..I have a few 'shillings' invested in Yahoo.

[LivingInAnObamaNation]

I do both... it's really 50/50 for me but, it seems I find what I am looking for on Google more often.

[shaqfan]

I Yahoo. I hardly ever google.

[robotfog]

Yahoo still needs a serious makeover.

[want2trustagain]

Too bad Yahoo and AT&T have gotten in bed together I'm sure Yahoo will soon regret this move soon.

[Takae]

I agree.

[OhioObamaVoter]

It's all the same to me.