BUSINESS
03/27/2009 05:12 am ET | Updated May 25, 2011

Kellogg's Brand Damaged By Dumping Michael Phelps

Dumping Michael Phelps over the now notorious photo of him taking a bong rip is not looking like the best move for Kellogg. Pot activists, who insist they make up a large share of consumers of Kellogg products, organized a boycott of the company. The boycott resonated with Kellogg customers to such a degree that when you called Kellogg, the first audio recording you heard was not about the nation-wide salmonella outbreak that had sickened dozens of people, but was a message for callers who were concerned about the company's relationship with Phelps.

Now comes a report that severing the relationship has actually damaged Kellogg's brand. Silicon Alley Insider reports:

Out of the 5,600 company reputations Vanno monitors, Kellogg ranked ninth before it booted Phelps. Now it's ranked 83. Not even an industry-wide peanut scare inflicted as much damage on the food company's reputation.

They have a fascinating graph illustrating all this which I urge you to check out.

To read about all things Michael Phelps, visit HuffPost's Michael Phelps BigNews Page.