Here's when a magazine marketing idea that sounds good on paper can backfire.
Southwest Airlines is taking some heat over the steamy picture of Sports Illustrated swimsuit issue cover model Bar Rafaeli splashed on the side of one of its commercial 737s.
Since the illustrated jet first hit the runway February 11, the airline has received angry letters and comments on its official blog about the SI tie-in promotion. "This looks like a flying porn ad," one commenter wrote. "I'm a longtime fan of SWA, this is one reason for me to change airlines."
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