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04/06/2009 05:12 am ET | Updated May 25, 2011

4Shbab: Muslim MTV Generation Gets New Channel

The thumping beat, baggy football tops and slick production values bear the trademarks of a regular hip-hop music video. But instead of scantily clad women dancing around a pool, there are rappers promoting prayer, healing and Allah. For this is 4Shbab ("for youth"), Egypt's new entry into the lucrative music television market and a channel dedicated to bringing Muslim values to the MTV generation.

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