In the last month, Brian Williams has interviewed Tim Geithner on CNBC and guest-hosted on the "Today" show. Now the New York Times reports that he may be expanding his duties on his own show, "NBC Nightly News."
Bill Carter writes that "Nightly," which has dominated the ratings for 20 consecutive weeks, is "positioned to be the first network to expand to a full-hour newscast," according to NBC News President Steve Capus, who did not say when such a move might occur.
On the "Today" show last month, Williams and Matt Lauer joked that he needed water to stay on air past the 30 minute threshold.
CBS News' Katie Couric said last year that she would like a full hour broadcast, and she experimented with a primetime hour-long newscast in January.
Williams began an initiative last week to promote "good news" on his broadcast, a response to viewers' complaints that the news today is too grim.