04/10/2009 05:12 am ET | Updated May 25, 2011

The New Frugality: Even Well-off Consumers Tone Down Consumption

ATLANTA -- It is a sign of the times when Sacha Taylor, a fixture on the charity circuit in this gala-happy city, digs out a 10-year-old dress to wear to a recent society party.

Or when Jennifer Riley, a corporate lawyer, starts patronizing restaurants that take coupons.

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