Syfy Channel: Sci Fi "Imagines Greater," Rebrands

New York Times:

FOR years, television viewers, journalists who write about TV and services that compile listings have wondered how to refer to a certain cable network: Sci Fi Channel? Sci-Fi Channel? SciFi Channel? SCI FI Channel?

Soon, to paraphrase Rod Serling -- whose vintage series, "The Twilight Zone," is a mainstay of the Sci Fi Channel -- executives will submit for public approval another name, not only of sight and sound but of mind, meant to signal a channel whose boundaries are that of imagination. That's the signpost up ahead -- your next stop, Syfy.

Plans call for Sci Fi and its companion Web site (scifi.com) to morph into the oddly spelled Syfy -- pronounced the same as "Sci Fi" -- on July 7. The new name will be accompanied by the slogan "Imagine Greater," which replaces a logo featuring a stylized version of Saturn.

Read the whole story: New York Times

Comments

[billray3]

it will end up like every other cable channel, it's really has gone down hill in the past, year. I did enjoy watching the weekends, but I can now watch any of NBC channels and see the same progamming "whats next" Jerry Springer thats Sic-Fi

[Harry Scrote]

Remember when you first heard of the Sci-Fi channel? Then remember when you saw it. What happened?

[blaharumph]

most sci-fi folks are sticklers for spelling.

[dgerzeeboy]

Wy knot? It maiks purfict sents, ind whil tranzlait entwo gratur veeyouwurshep.

[pointbeing]

Wait . . .I think. . . is it possible. . .Did LOL Cats invade and take over the SciFi headquaters?

[mzonic]

Wow it's so cool and hip to not spell correctly.

[SuesW]

lol - exactly.

[ThermoChemist]

I used to think that purposely misspelling something (song / name) was a relatively new thing in the media; "cool and hip", as you said. This "clever originality" appears to have been present for decades.

Rappers (Hip-Hop?):
Ludacris
Outkast
Bubba Sparxxx
Snoop Doggy Dogg
Fabolous
Kurupt
MC Lyte
Sister Soulja

Bands:
The Beatles
The Monkees
Korn
Linkin Park
Ratt
Staind
Phish
Limp Bizkit

Album Titles:
Rejoyce: The Christmas Album - Jessica Simpson (2004)
White Limozeen - Dolly Parton (1989)
Amerikkka’s Most Wanted - Ice Cube (1990)
Youthanasia - Megadeth (2004)

[GeorgeMilquetoast]

"Syfy" reads like an STD.

Real stoooooopud.

[GeorgeMilquetoast]

When you see a "rebrand" like this, it usually means that an executive needs to justify his existence in the organization.

[LiberTLover]

I thought this was a joke on one of the comedy sites ...

[Blurp]

StewPid

[TJCole]

Why...Sci Fi was fine...

The channel is really suffering under the new ownership...going down hill, but still a few bright spots...

[howcome]

Sci Fi Channel ... The home of Al Gore

[cdub1991]

"Sci Fi" was bad enough. This is just silly.

[KPinSEA]

At first I was offended by this idea, but considering all the godawful dreck produced by the channel, it's probably a good thing for the science fiction genre to get as much distance as it can from the schlockmeisters at NBC Universal. For every Battlestar Galactica they make, there's 10 original movies directed by somebody's nephew who went to film school for a semester ... never mind all the ghosts and wrestlers and other nonsense that has nothing to do with sci-fi.

[onalimb]

Okay.
I hope they improve their line-up and
bring back The Dresden Files for Pete's sake!

[markinaz]

Really. Why they subject us to that B-movie cr@p and get rid of good series like that is beyond me.

[SuesW]

That's true. It doesn't matter what you call it if the programming sucks.

[reader110]

More dumbing down of America.

[protagonia]

"SyFy - Why bother with spelling?"