Yahoo: Original Video "Spotlight To Nightlight" Latest Move

04/16/2009 05:12 am ET | Updated May 25, 2011
  • BRIAN STELTER New York Times

For Yahoo's original video strategy, this will be Take Two.

On Monday, the Web portal will announce the latest in a series of niche Web shows. The short segments about celebrity mothers, titled "Spotlight to Nightlight," are a stark departure from the company's initial forays into TV-style production for the Internet. This time, Yahoo's executives say they have found a sustainable model for making original video online, in part by explicitly not competing with television.

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