NEW YORK (Fortune) -- The government's stimulus plan won't work as planned if we don't get consumers spending again. But in the nearly $800 billion package, there is one thing missing that would surely help accomplish this: advertising. To get people spending again, and the economy moving, the government needs to provide help for businesses in America to advertise their products and services.
Let me disclose that I do have a horse in this race: I'm an investor in advertising-supported businesses. I've spent a large percentage of my working career in businesses that sell advertising -- including broadcast and cable TV, radio, magazines, Internet, newspapers and direct marketing. I've also led businesses that have used these media to advertise products and services.
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