Huffpost Business

AIU Holdings: AIG Creates New Name To Avoid PR Disaster

Posted: Updated:

Following up Ryan Grim's report from Congress last week that AIG chief Edward Liddy was looking to change the company's "thoroughly wounded and disgraced" name, it appears as though words are being put into action.

The massive insurance operation will henceforth be known as AIU Holdings, Ltd., a process that began this past weekend with the removal of the large, front-end AIG sign from the its Manhattan office.

According to Reuters:

The signage is outside the company's Water Street offices, around the corner from AIG's Pine Street headquarters, which has long only been marked by an understated brass plaque inscribed "American International Building."

AIG has said it may sell the headquarter building, as part of its drive to raise funds to repay its debt to the U.S. government.

Have a better, more creative name for AIG? Leave it in the comments section.

Around the Web

AIU Holdings, Inc.

Home and Property - Insurance from AIU Holdings

American International Group, Inc. | Newsroom

AIU Holdings Talking Points

AIU Holdings Inc.: AIG’s property-casualty solution | Articles ...

AIG to Form AIU Holdings, Inc., a Global Property Casualty Holding ...

Money Beat: Liddy: AIG Name 'So Thoroughly Disgraced' It'll Have ...

Radio Caller Has New Name For AIG Bonuses Video

Digg - AIG To Get A New Name?

Meet AIG's new name : AIU Holdings Ltd. :

Restructuring apt to yield new name for AIG United Guaranty - The ...

AIG's Solution: Change Its Name

Extreme Makeover: AIG Edition - The Petition Site

Meet AIG's new name : AIU Holdings Ltd. :