04/30/2009 05:12 am ET Updated May 25, 2011

Hummer Bummer: Sales Have Slipped So Sharply That GM Might Close The Brand

CHESTERFIELD, Mo. -- In 2005, Jim Lynch placed a big bet on a big vehicle.

He was already a successful Hummer dealer, but he spent $7.5 million on a new 34,000-square-foot showroom in a wealthy suburb of St. Louis. He even turned 60 acres of Missouri River flood plain into a rough-terrain test track, with visions of people coming from afar to try, and buy, his brawny sport utility vehicles.

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