Research In Motion launched the official BlackBerry App World application store today, giving BlackBerry owners an easy way to download new applications for their phones. Users can download the new store at mobile.blackberry.com or blackberry.com/appworld.
BlackBerry owners have been able to download third-party applications for years, both directly from manufacturers' sites and from stores like Handango. But since the iPhone grabbed the global imagination, competing smartphone providers have announced desires to create centralized stores that appear on every phone.
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