Boston Globe Launches Branding Campaign On Heels Of Folding Threat

Media Nation:

So much for a decent interval. Just hours after the Boston Globe blew out its front page with the news that the New York Times Co. will shut the paper down if it can't come up with $20 million in savings, the Globe has unveiled a print and television promotional campaign built around the theme of "One Story."

Read the whole story: Media Nation

Comments

[idealist100]

11:42 AM on 04/06/2009

The quality of news reporting and writing at the Boston Globe has been declining for years. And it is NOT a case of their liberal bias (although there is one) --- it is simply that they insult readers by filtering the news through their own provincial lens of how the world should be -- and add injury to the insult by writing to a depth of about 1 inch.

Formerly an intellectu­al powerhouse­, the Globe has become a kiddie paper for people who don't want to think or have their world views challenged­.

[ArthurTwoShedsJackson]

12:33 PM on 04/06/2009

Nonsense. You want grade school writing and journalism­, the Boston Herald is still running.

[JZ735]

04:02 AM on 04/06/2009

No offense to Bostonians­, but this really doesn't matter.

[ArthurTwoShedsJackson]

12:32 PM on 04/06/2009

Wrong. It's the only real newspaper in the region.

[usarmysox]

01:37 AM on 04/06/2009

I'd miss the Globe if it was gone (Sundays are the best). There really isn't another decent paper in town, the Herald has become a trash rag (see- inside track).