MEDIA

Boston Globe Launches Branding Campaign On Heels Of Folding Threat

05/07/2009 05:12 am ET | Updated May 25, 2011

So much for a decent interval. Just hours after the Boston Globe blew out its front page with the news that the New York Times Co. will shut the paper down if it can't come up with $20 million in savings, the Globe has unveiled a print and television promotional campaign built around the theme of "One Story."

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