05/09/2009 05:12 am ET | Updated May 25, 2011

Boston Globe To Lose $85 Million This Year, $100M Loss Possible In 2010

So what is the real breaking point for The Boston Globe?

"It's really the trend," said Ed Atorino, the analyst from Benchmark Company who specializes in media. "The single number is not the key. If you're losing $85 million and you thought next year it's $40 million, you would ride it out. But if you're losing $85 million and you think the next year it's going to $100 million, and you think there's no stopping it, you can't let this continue."

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