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NCAA Championship Ratings Down 14% For CBS

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MINNEAPOLIS (AdAge.com) -- North Carolina's victory over Michigan State in the NCAA basketball championship was a blowout on the court and in the ratings. But the highly hyped matchup fell short of last year's Kansas win over Memphis State.

Delivering a 6.3/16 rating and share in the ad-centric 18-to-49 demographic, last night's game lost 14% of last year's audience. But combined with a 3.9/10 for the pregame show, "Prelude to a Championship," as well as a 2.6/7 and 2.5/6 for reruns of "The Big Bang Theory" and "How I Met Your Mother," respectively, CBS was the night's champion, with an overall 5.1/14. Fox followed with a 4.4/11, and ABC was third, with a 3.6/9. NBC (2.3/6) and the CW (.5/1) finished fourth and fifth, respectively.

The relatively low ratings were directly due to declining interest once the Tar Heels began stomping all over the Spartans.

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