Domino's is launching a PR blitz to combat the disgusting YouTube video of rogue employees spitting in food, putting cheese in their nose and wiping their nether regions with a dish washing sponge.
Patrick Doyle, president of Domino's USA, has taken to YouTube to apologize for the incident and thank the online community for alerting the company to the problem.
"We sincerely apologize for this incident," Mr. Doyle said. "We thank members of the online community who quickly alerted us and allowed us to take immediate action. Although the individuals in question claim it's a hoax, we are taking this incredibly seriously."
The store in Hanover, N.C. where the videos were created has been shut down and is being sanitized. Doyle also said the company is reviewing its hiring practices "to make sure that people like this don't make it into our stores."WATCH: