At 70 million strong, your generation of grandparents is one of the largest, fastest-growing, and most powerful segments of the U.S. population. Yet there has been surprisingly little research into the size or the spending power of today's grandparents -- until now. Grandparents.com commissioned Peter Francese, founder of American Demographics, to uncover the facts and to shatter some myths about grandparents. The result is The Grandparent Economy, a fascinating study that sheds new light on your economic clout -- and your commitment to your families.
The Power Of The Grandparent Economy