<em>Portfolio</em> Backstory, Protoypes Revealed

Backstory, Protoypes Revealed

It turned out to be a dreary, rainy day back in 2005 when Joanne Lipman, the superstar editor from The Wall Street Journal, made her way to answer a summons to lunch at Si Newhouse's apartment on the East Side of Manhattan.

A personal invitation from the venerable chairman of Condé Nast was unheard of in Ms. Lipman's world; she was excited.

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