05/30/2009 05:12 am ET | Updated May 25, 2011

Portfolio Backstory, Protoypes Revealed

It turned out to be a dreary, rainy day back in 2005 when Joanne Lipman, the superstar editor from The Wall Street Journal, made her way to answer a summons to lunch at Si Newhouse's apartment on the East Side of Manhattan.

A personal invitation from the venerable chairman of Condé Nast was unheard of in Ms. Lipman's world; she was excited.

Read more on The New York Observer