Netherland Sales Boom, Paperback Release Following "Obama Bump"

06/05/2009 05:12 am ET | Updated May 25, 2011

NEW YORK — The Obama book bump has struck again.

President Obama told The New York Times during a recent interview that he has been reading Joseph O'Neill's "Netherland," a highly praised novel about cricket, marriage and living in a post 9/11 world.

The hardcover came out last year and the paperback publisher, Vintage/Anchor Books, citing an Obama-cized double-digit increase in sales, announced Monday it has moved up the paperback release from June 2 to this Thursday, May 7.

The first printing will be 70,000 copies.