Huffpost Media

Condé Nast Exec: To Boost Mag Sales, We Must Dazzle, Inform, Inspire

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What is the answer? The same as it has always been. Make a great magazine. Dazzle your readers, inform them, inspire them and grip their imagination. Connect to their hearts and their minds. Do it with conviction and with emotion. Convey the same values with a website, with a weekend, with an event or an experience which engages them. Love your readers (and your advertisers) and they will love you back.

Read the whole story at The Independent