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Hamptons 2009: A Low-Key, Beachy Theme

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Low-key and beachy is the theme in the Hamptons this year. That doesn't mean that the scene in the restaurants, night spots or even on the sand is actually going to be low-key. But the important thing is that everything seem low-key.

The Hamptons wants you to perceive it as conforming to the spirit of these hard times and not to caricature it as the flashy, traffic-choked, over-the-top playground it has increasingly become.

Read the whole story at nytimes.com