The luxury industry took another big step into the digital world Friday as Louis Vuitton launched its first exclusive product online.
The Louis Vuitton Totally Monogram tote ($1,100) will be available exclusively at LouisVuitton.com until June 1, the first time ever the brand has offered a product online before it hits stores.
"Our on-line business has grown rapidly since we launched the e-commerce portion of our site in November 2007," Louis Vuitton North America President & CEO Daniel Lalonde said. "We are delighted to be able to offer louisvuitton.com clients the exclusive opportunity to purchase this exciting new product prior to its debut in our retail stores."
The fashion house also launched its presence on Twitter Friday, tweeting under the name @LouisVuitton_US. The company promises that its followers "will be kept up to date on new product launches, progressive collaborations, exclusive images, celebrity sightings and privileged details from private events."
"With this new presence on Twitter, we hope to provide not only additional customer service to our clientele, but also a unique look at all aspects of Louis Vuitton," Lalonde said. "This new forum will allow us to communicate the extensive characteristics of the brand to a broader group and offer followers an exceptional experience with Louis Vuitton."