Wired Magazine Struggling Despite Editorial -- And Editor's -- Success

Wired Magazine Struggling Despite Editorial -- And Editor's -- Success

The magazine has lost 50 percent of its ad pages so far this year, ranking among the worst off of the more than 150 monthly magazines measured by Media Industry Newsletter. Only Portfolio, which Condé Nast shut down last month, and Power and Motoryacht fared worse.

That leaves Mr. Anderson, who makes his living promoting big ideas, trying to come up with one big enough to reinvigorate Wired's business.

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