Monetizing Susan Boyle Proves Elusive

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First Posted: 05-25-09 09:44 AM   |   Updated: 06-25-09 05:12 AM

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Susan Boyle

New York Times:

FremantleMedia Enterprises, a production company that owns the international digital rights to the talent show, hastily uploaded video clips to YouTube in the wake of Ms. Boyle's debut, but the clips do not appear to be generating any advertising revenue for the company. The most popular videos of Ms. Boyle were not the official versions but rather copies of the TV show posted by individual users.

Read the whole story: New York Times

FremantleMedia Enterprises, a production company that owns the international digital rights to the talent show, hastily uploaded video clips to YouTube in the wake of Ms. Boyle's debut, but the clips ...
FremantleMedia Enterprises, a production company that owns the international digital rights to the talent show, hastily uploaded video clips to YouTube in the wake of Ms. Boyle's debut, but the clips ...
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Susan nearly quit the show BGT-Piers Morgan comes to her defence-
http://www.officialpiersmorgan.com/2009/05/28/in-defence-of-susan-boyle/

    Favorite    Flag as abusive Posted 09:58 AM on 05/28/2009
- ttyy I'm a Fan of ttyy 6 fans permalink

So, the greedy pigs haven't found their angle on wringing every last dollar out of this situation. Boo hoo.

    Favorite    Flag as abusive Posted 06:48 PM on 05/25/2009
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First, it's their own fault. Secondly, I'm sure Youtube and many other companies cashed in on the sudden phenom. This article also took a pot shot at her second performance. Although it may of lacked the element of surprise and the same emotional impact. It was definitely solid, and maybe a tad bit safe.

    Favorite    Flag as abusive Posted 03:43 PM on 05/25/2009
- k6007 I'm a Fan of k6007 230 fans permalink
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She's been over-exposed, already...Still, I think the description 'frumpy' is a bit harsh, I'd use the term 'wholesome' in reference to this lady. Spectacular voice, perhaps she can go the route of a 'BarbaraS', or movie soundtracks...

    Favorite    Flag as abusive Posted 03:05 PM on 05/25/2009
- BowlyJones I'm a Fan of BowlyJones 7 fans permalink

If shows like this aren't financial rewarded, through advertising money, for showcasing talent like the Susan Boyles of the world, then they are going to stop doing it, and we'll only get the usual bland garbage on these types of shows.

It's baffling that a media company is so slow in understanding the power of the internet. It takes, what, a minute to upload a video. It should have gone up on youtube at exactly the time it was on television. Maybe they need to put a 12 year old in charge of their internet strategy.

And, of course, the first person to benefit should be the lovely Ms. Boyle herself.

    Favorite    Flag as abusive Posted 12:44 PM on 05/25/2009
- meede I'm a Fan of meede 35 fans permalink

The show generates money from ads on the show airing in the UK. The internet is gravy as when these shows were developed, it wasn't even a thought. These production companies only came to life because of internet youtube and are looking to make a living off it.

    Favorite    Flag as abusive Posted 01:20 PM on 05/25/2009
- meede I'm a Fan of meede 35 fans permalink

Typical corporate greed. Whining didn't make enough.
Here's a quarter - call somebody who cares -- I don't.

    Favorite    Flag as abusive Posted 11:53 AM on 05/25/2009
- Dredd I'm a Fan of Dredd 15 fans permalink
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Monetize, sanitize, ideolize and jeopardize ... vortex ... it's not just for doctors anymore:

http://blogdredd.blogspot.com/2009/05/happy-birthday-bob-dylan.html

    Favorite    Flag as abusive Posted 11:33 AM on 05/25/2009
- tlgeiger62 I'm a Fan of tlgeiger62 59 fans permalink
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I wish her the best but her performance that started airing sounded a little wobbly. I think we need to move on.

    Favorite    Flag as abusive Posted 11:14 AM on 05/25/2009
- ReelBusy I'm a Fan of ReelBusy 26 fans permalink
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awww

    Favorite    Flag as abusive Posted 11:14 AM on 05/25/2009
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I am happy for her, she is not news. I hope she makes tons of money and saves it all for later.

Now for news......

    Favorite    Flag as abusive Posted 11:12 AM on 05/25/2009
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