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'Up' Opens Huge

DAVID GERMAIN   05/31/09 08:26 PM ET   AP

Up

LOS ANGELES — The animated action comedy "Up" took flight with a $68.2 million opening weekend, maintaining a perfect box-office track record for Pixar Animation, whose 10 films all have been commercial and critical hits.

"Up" had the third-best opening for a film from Disney-owned Pixar, just behind the $70 million debuts for "Finding Nemo" and "The Incredibles." Last summer's Disney-Pixar release, "WALL-E," debuted with $63.1 million.

Like its Pixar predecessors, which include the "Toy Story" movies," "Finding Nemo" and "Ratatouille," "Up" earned glowing reviews from critics.

"Usually things that are very popular with audiences don't necessarily go over that well with critics. These things do both, and pretty much consistently every time," said Hollywood.com box-office analyst Paul Dergarabedian. "The Disney-Pixar collaboration is probably the closest thing to box-office perfection out there."

"Up" took over the No. 1 spot from 20th Century Fox's "Night at the Museum: Battle of the Smithsonian," which slipped to second-place with $25.5 million. The "Museum" sequel raised its 10-day total to $105.3 million.

The weekend's other new wide release, Universal Pictures' horror tale "Drag Me to Hell," opened at No. 3 with $16.6 million. It was a relatively modest return for director Sam Raimi, whose three "Spider-Man" movies had blockbuster opening weekends.

Paramount Pictures' "Star Trek" steered a strong course, coming in at No. 5 with $12.8 million and passing the computer-animated "Monsters vs. Aliens" as the year's top-grossing movie so far.

"Star Trek" raised its domestic total to $209.5 million, becoming the first 2009 release to cross the $200 million mark.

"Up" features the voice of Ed Asner in the adventures of a lonely widower who ties helium balloons to his house and flies to a South American adventure with a 9-year-old stowaway.

"An elderly gentleman and a young boy traveling off to South America; it's not your typical animated story and not necessarily the easiest story to convey," said Mark Zoradi, president of Disney's motion-picture group. "That's why I give a lot of credit to the marketing team for taking a movie that wasn't easy to convey to the public and opening it to the highest levels of animation that we've ever done for an original story."

Factoring in higher admission prices, earlier Pixar movies such as "Toy Story 2" and "Monsters, Inc." sold more tickets than "Up" over their first weekends.

"Up" drew both family crowds and adults without children, and the film's 3-D release accounted for 51 percent of the total gross, according to Disney.

Hollywood finished the month with record revenues of $1.02 billion, coming in slightly ahead of the previous high in May 2007, according to Hollywood.com.

Momentum for the year continued to slow from the record pace set in the first four months of 2009. While May revenues came in 4.7 percent above those of May 2008, Hollywood has not yet had a sky-high opening on the order of last year's action hits "Iron Man" and "Indiana Jones and the Kingdom of the Crystal Skull," which both topped $300 million domestically.

Overall weekend revenues were at $167 million, virtually even with the same period last year.

Total revenues for 2009 rose to $4.1 billion, up 13.7 percent. Movie attendance was about 11 percent ahead of last year's.

Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Hollywood.com. Final figures will be released Monday.

1. "Up," $68.2 million.

2. "Night at the Museum: Battle of the Smithsonian," $25.5 million.

3. "Drag Me to Hell," $16.6 million.

4. "Terminator Salvation," $16.1 million.

5. "Star Trek," $12.8 million.

6. "Angels & Demons," $11.2 million.

7. "Dance Flick," $4.9 million.

8. "X-Men Origins: Wolverine," $3.9 million.

9. "Ghosts of Girlfriends Past," $1.9 million.

10. "Obsessed," $665,000.

___

On the Net:

http://www.hollywood.com/boxoffice

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LOS ANGELES — The animated action comedy "Up" took flight with a $68.2 million opening weekend, maintaining a perfect box-office track record for Pixar Animation, whose 10 films all have been co...
LOS ANGELES — The animated action comedy "Up" took flight with a $68.2 million opening weekend, maintaining a perfect box-office track record for Pixar Animation, whose 10 films all have been co...
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HUFFPOST SUPER USER
rucognizant
09:22 PM on 06/01/2009
It appeared that our entire elementary school ( K-6) attended UP today. I went down to the bank, just as they emerged from the theater, crossed T RT#1 and walked down the block toward the school little ones first, 6th graders in the rear with the teachers playing crossing guard. I wonder if it was because of the 3D factor...or a reward for all doing really well on their NCLB tests?
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LMPE
I connect the most dissimilar things
07:22 PM on 06/01/2009
I first heard of it while I was still studying in Russia (I returned May 14).
06:53 PM on 06/01/2009
I can't wait to buy it when it comes out on DVD.
It was so wonderful. Go Ed Asner, you made the film!
05:09 PM on 06/01/2009
O absolutely loved this movie. I too cried a couple of times. The sweetest movie ever. My kids and I saw it on 3-D and I actually regret having paid more for this. This is one that we will defenitely buy on DVD and keep. The ultimate message off the story is just brilliant. I stayed seated and watched all the credits. We simply did not want it to end.
04:56 PM on 06/01/2009
Absolutely beautiful film. Another Pixar masterpiece, right up there with Wall-E (which is still my favorite).
12:22 PM on 06/01/2009
wonderful film, still lingers.

personally, i think with this movie, 3-D was unnecessary.
11:39 AM on 06/01/2009
Terrific film, not sure there's ever been a Pixar film that isn't terrific...Some adult themes in this that may confuse or be a bit emotional for kids but really brilliantly done
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HUFFPOST SUPER USER
Anthony Gaud
09:15 AM on 06/01/2009
Hated Wall-e, loved Up. Saw it twice, in fact.
12:53 PM on 06/01/2009
I saw it twice as well. Will probably see it again. First movie to ever make me cry in the first 7 minutes!!!
02:23 PM on 06/01/2009
Ditto
03:56 AM on 06/01/2009
Wonderful film, from 8 to 80 it is a hit.
02:16 AM on 06/01/2009
We saw it this morning with our 4 kids. My husband and I loved it. My oldest, 13, was bored to death, as was my youngest, 4. Not very much funny for the kids, more of a serious and touching story.

The theatres have decided to add on an additional $2.50 for 3-D movies, so it cost us $10.25 each for 6 people. $10.25 for a 4 year old.

Not that I think any of the movie folks care about me and my family, but that will be that last family venture we make to the theatre. You are nailing your own coffin with the prices.
11:30 PM on 05/31/2009
Went with my kids -- teenagers!, and we were all enthralled -- a touching and beautiful story, with twists you don't expect, jaw-droppingly beautiful vistas, camera angles and points of view you would never have imagined. Interesting new technology. Simply stellar. Grab someone you love and go see it, no matter what your age.
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PDXTransplant
˙˙˙pןɹoʍ uʍop ǝpısdn uɐ uı ƃuıʌıן
10:42 PM on 05/31/2009
I love anything Pixar puts out. I cannot wait to see this wonderful film. People are yearning for fun and comedy. This was the perfect answer. I can tell by the previews it will be great.
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Ponderus
Enriched with lanolin.
08:40 PM on 05/31/2009
As original, textured and memorable as plain mashed potatoes, or, perhaps, American cheese on white bread.
05:07 PM on 05/31/2009
Huge?

A big and great opening to be sure, but Wolverine opened higher. Trek opened higher
04:22 PM on 05/31/2009
I LOVED IT!!!!!!
Sad, Sweet, Heartfelt and Adventurous, all of that with AWESOME animation and a special thanks to Steve Jobs at the end... will buy Blu-Ray when it comes out, but nothing beats seeing it on the big screen first.

Kudos' Pixar A+