What was the catalyst for Chipotle to use local foods?
Better tasting food. We really believe that fresh ingredients from more sustainable sources are the way to go. Adding local produce to some of the things we had already been doing, including naturally-raised meats and dairy products made with milk from cows without RBGH, was the logical place to go. We're looking for sources for all of the ingredients that we use that share our commitment to raising animals and produce in ways that are better for the environment.
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