Local Media Find "Chrome Lining": Dealership Closures Not Impacting Auto Ads As Badly As Expected

Local Media Find "Chrome Lining": Dealership Closures Not Impacting Auto Ads As Badly As Expected

The situation is not as bad as it could be because the strong dealers, usually the biggest advertisers, largely kept their franchises.

And many of the dealers who lost their Chrysler and G.M. lines were not shutting their doors -- they were selling used cars, or continuing to sell other brands. Local media are finding a chrome lining to the dealership closures.

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