Huffpost Media

MSNBC Beats CNN In Total Weekday Viewers For First Quarter Ever

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MSNBC topped CNN in weekday primetime viewers (both total viewers and A25-54) for the first quarter ever in the second quarter of 2009.

MSNBC averaged 946,000 total viewers in weekday primetime compared to CNN's 939,000. In the Adults 25-54 demographic, MSNBC averaged 289,000 viewers compared to CNN's 261,000.

However, when weekends are factored in, CNN tops MSNBC, which has notoriously scant live weekend news coverage. In Monday-Sunday primetime, CNN averaged 863,000 total viewers to MSNBC's 797,000.

Both networks combined had fewer primetime viewers than Fox News, which is on pace for its best year ever.

MSNBC was also the #1 network among Adults 18-34 in the second quarter, a promising statistic as the network looks to build itself as the cable news brand of the future. "Countdown with Keith Olbermann" was the top cable news program in that demo, as well.

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