Reuters:
The downturn in global advertising is approaching its lowest point and, after a fall of 8.5 percent in 2009, the industry should see a mild recovery in 2010, a leading media agency predicted on Monday.
ZenithOptimedia said it had revised down its forecast for 2009, from an earlier prediction of a 6.9 percent drop, after the first quarter came in worse than expected.
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People are catching on faster than the corporatists can re-spin "spend, save, reinvest, wash-rinse-repeat"
I'm awaiting the "Buy Chinese" movement any day now ...
maybe our Us company's should bring our jobs back that were sent overseas and maybe we'd have money to buy there stuff
It's not just jobs that were lost to outsourcing, but jobs in general. Without steady income or the ability to borrow against home equity to maintain lifestyle, Americans will simply buy fewer things that aren't necessary. Unfortunately, our economy's foundation is built on selling precisely those things.
It's important to note that Zenith's prognostications are very broad in scope and don't focus solely on US spending. They are also using historical trending to make these determinations, which is why they are continually revising them downward each quarter. It's been a while since we've had a market drop of the size we've had in the last 18 months, coupled with a jobless rate this high. This isn't the end of the downward spiral by any means.
People need to review the market for the past 100 years before making comments on how bad it is and all of that mess.
Anyone with half a brain can look at the graph showing the last 110 years and realize that, since the 90's, the price of stocks was so over inflated that there was no place to go but down.
All of these 'so called' experts refuse to pay attention to what is really going on. The market WILL NOT go back the highs it saw in 2007, at least in the next 20 years or so. All the stocks were way over priced and have leveled off some but to see what was seen in 2007, give it up because it is not going to happen.
This is where those 'so called' experts are making their mistake. They are telling the American people that the stocks have to go back up for there to be a recovery and that is not true. As long as the market can stabilize we are on the road to recovery.
They are the reason stocks keep going up and down with all their scare tactics.
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First Posted: 07- 6-09 09:49 AM | Updated: 08- 6-09 05:12 AM