MEDIA

Ad Market Worse Than Expected

08/06/2009 05:12 am ET | Updated May 25, 2011

The downturn in global advertising is approaching its lowest point and, after a fall of 8.5 percent in 2009, the industry should see a mild recovery in 2010, a leading media agency predicted on Monday.

ZenithOptimedia said it had revised down its forecast for 2009, from an earlier prediction of a 6.9 percent drop, after the first quarter came in worse than expected.

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