GMail Officially Drops "Beta" Label

NEW YORK — After more than five years officially in testing mode, Gmail is finally graduating from "beta."

Google Inc. says its e-mail service and three other applications in the Google Apps suite for businesses are now finished products in name as well as function.

But that doesn't mean Google is finished improving upon them. Nor were the extra features announced Tuesday cause for dropping the label.

In fact, getting rid of beta doesn't mean a whole lot.

So why drop it?

Google concedes the move is aimed more at wooing business customers than marking any real developmental milestone.

The premier edition Apps suite sells for $50 per user to business customers, who get added features including offline access and 24/7 customer support. The "beta" label was scaring businesses off.

"Many of the companies that have looked in depth at the apps have seen that they are feature complete," Rajen Sheth, a Google senior product manager, said in an interview. "But there is a kind of perception thing, and in many cases that stops companies in their tracks from even looking at it."

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Google Calendar, Google Docs and Google Talk are now out of beta mode. Google Sites and Google Video have already dropped the label.

Other Google applications not included in Apps suite _ such as Google Scholars _ will still carry the tag.

Nostalgic Gmail users will even have the option to restore the "beta" tag on their own screens.

The Mountain View, Calif. company announced two new Gmail features it will roll out to premier business customers over the next few weeks. One allows administrative assistants to send e-mail on others' behalf, while the other lets companies automatically purge old e-mails after a certain period of time.

Google also said it will begin storing business-grade e-mails at two data centers simultaneously, reducing the likelihood of downtime.

The company says it has about 1.75 million companies using Google Apps, though it will not say how many are paying customers.

(CORRECTS to millions in last paragraph)

Comments

[Superb1]

hmmmm, I'm not a business customer but I cannot send an email with multiple addressees unless I manually add each one. In outlook I can check each person I want to receive the email while looking at my entire list. Not so with Gmail.

[Gibby23Roar84]

Hmmm, I'm a business customer, and still cannot:

1.) Format font to maintain as stationary; need to reformat it with every.sing­le.email.s­ent.

2.) Format signature.

3.) Place a label onto an out-going message--if you had 200+ clients and used the "labels" system, you'd know what I'm talking about; after sending a message, you must go into your sent mail, select the message, apply the label and archive it.

4.) Consistently use the feature to attach multiple documents to an outgoing message--sometimes it works, sometimes it doesn't--this is still a "lab" feature, not a standard user option.

5.) Place a label (gmail's version of a folder) into a different label, i.e.: closed clients, although you do now have the option to "hide" folders.

6.) The 24-hour support thing? Um, yeah, they mean their forums. Just TRY getting in touch w/a real rep. (yes, I am a PAYING business customer)

For being touted as revolutionary and cutting edge, I'm disappointed in the product overall.

[Matt7]

Great! Does that mean that they've stopped muckin' around with gmail? It has been doing some "interesting" things in recent months!

[arcanepsyche]

Finally.