Carl's Jr. Launches "Hot Chicks Eating Burgers" Promotion (VIDEO)

ABCNews.com posted an article this morning with the headline "Have Fast Food Ads Gotten Too Racy?" and well, perhaps they have a point--if not about raciness than at least about the overuse of sex . At least it may seem that way to some when it comes to this latest promo from Carl's Jr., which is seeking women for its ad campaign "Hot Chicks Eating Burgers."

From ABC:

There's an entire genre of racy fast food ads, like the Hardee's promotion that talks to consumers about "creamy balls" and "happy holes" for its biscuit holes campaign.

Then there's the Carl's Jr. and Hardee's promotion called "Hot Chicks Eating Burgers," in which the two chains, both owned by CKE Restaurants, ask for video submission of attractive women doing just that.

But some people say the ad campaigns have gone too far.

Here's how the Craigslist casting call, which has now been removed, pitched itself:

This is a call for girls 18-30 years old to submit videos of themselves eating a Carls Jr. or Hardee's burger. Be sure to introduce yourself, tell us where you (or the girl) is from, and state your favorite Carl's Jr. or Hardee's burger before eating.[...]

The winner will have the chance to appear in an upcoming Carl's Jr. or Hardee's marketing campaign, a $1,000 cash prize and an all-expense paid trip for you and a friend to Las Vegas.

And here's the clip inviting people to submit their videos.

Comments

[McCall]

Check out this entry... Too Funny!! And HOT!

http://www.break.com/hot-chicks-eating-burgers/hot-chicks-eating-burgers---kristina.html

[SuperJeff08]

way better than the "hot chicks eating boogers" video I accidentally found on youtube while searching for this one!

[Alhaji78]

Men exploiting women at its finest.

[Malkin71]

Do you people even ever think about what you are saying, or do you just open your mouth and thoughtless feminist BS comes screaming out?

How is anyone being exploited?

[missviv]

Men: they're just too easy..

[Malkin71]

Men are what they are...why judge them negatively for not being what you want them to be?

[Palemoon]

Dorky, dorky, dorky!! Where's the beef? I guess the next thing coming will be Jimmy Dean making competitve ads of "Hot Guys Eating Sausages".

Welcome to capitalism!

[DawnLA]

My issue with the ad is that they have had the same campaign for about ten years. Some girl eating a burger. I don't see what the big deal is about it now. i guess they need publicity.

[blukazoo]

I guess this will work better than if they showed the actual people that ate at Carl's Jr. They'd need a wide angle lens...

[MikeDarooky]

I agree, who wants to see that!

[WhatDaBleep]

I prefer the Sloppy Seconds grill on State Line and State Street - You guess where.

[Malkin71]

They've done these ads before....the first one I saw was a no-name hot chick eating the burger and later Paris Hilton did the same ad.

I have to tell you, they are about the best commercials I have seen. They did make that burger look good.

[MakeAWish]

This type of advertising is how they hooked so many onto cigarettes. The best and brightest do not eat like this. I'm surprised they didn't incorporate a wet t-shirt contest into the ad.

[TJinSoCal]

If their target demographic consists of 12-year old boys, they're great ads. But I see these commercials and wonder how time elapses between the time the camera is off and she's off to the john to barf the burger back up!

[fcsakes]

Right. I'm a straight female so that is very appealing. Send her over to Sanford's place, he'd probably enjoy it. Maybe it'll make him eat lots and lots of hamburgers so they can get their money back on this stupid ad.

[dream9]

Killjoy

[BlackJAC]

For all the people complaining about this, I offer this old Diet Coke commercial: http://www.youtube.com/watch?v=HI3Ft363PZ8&feature=player_embedded

[Mannock]

I remember it. Both are gawdawful.

[BlackJAC]

My point remains: it is hypocritical for women to complain about men wanting to look at attractive, scantily-clad women while they look at attractive, scantily-clad men with relative impunity.

[bcnu2]

Geez,...this one's never eaten a burger!...LOL~

http://community.ovationtv.com/_Pale-Half-Moon/photo/2925572/16878.html

[BryantG]

I'll admit a hot chick might make me watch a commercial (at least once) I would not otherwise watch. She will not however get me to buy a product I'm not otherwised inclined to buy.

[MikeDarooky]

Now were talking!!! Don't ever let a jealous woman keep you from being who you are!!! Keep watching and enjoy the show.