ABCNews.com posted an article this morning with the headline "Have Fast Food Ads Gotten Too Racy?" and well, perhaps they have a point--if not about raciness than at least about the overuse of sex . At least it may seem that way to some when it comes to this latest promo from Carl's Jr., which is seeking women for its ad campaign "Hot Chicks Eating Burgers."
There's an entire genre of racy fast food ads, like the Hardee's promotion that talks to consumers about "creamy balls" and "happy holes" for its biscuit holes campaign.
Then there's the Carl's Jr. and Hardee's promotion called "Hot Chicks Eating Burgers," in which the two chains, both owned by CKE Restaurants, ask for video submission of attractive women doing just that.
But some people say the ad campaigns have gone too far.
Here's how the Craigslist casting call, which has now been removed, pitched itself:
This is a call for girls 18-30 years old to submit videos of themselves eating a Carls Jr. or Hardee's burger. Be sure to introduce yourself, tell us where you (or the girl) is from, and state your favorite Carl's Jr. or Hardee's burger before eating.[...]
The winner will have the chance to appear in an upcoming Carl's Jr. or Hardee's marketing campaign, a $1,000 cash prize and an all-expense paid trip for you and a friend to Las Vegas.
And here's the clip inviting people to submit their videos.