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GM's Beefy Camaro Ad Targets Gay Men (VIDEO)

First Posted: 08/08/09 06:12 AM ET Updated: 05/25/11 02:35 PM ET

UPDATE: This promotion has been removed from YouTube...

In a new ad, GM's putting the muscle back in muscle car. (Apologies for the strained metaphor...)

USA Today has news of GM's racy new promo spot for its Camaro, which was posted on YouTube to support Chevrolet Gay Days At The Movies in Los Angeles. The video features "go go boys" in tight bathing suits washing a Camaro. Subtle it is not.

USA Today spoke to a GM spokesperson about the promotion: "Dave Barthmuss, a General Motors spokesman, said the promotion might surprise some 'because you don't see it in the mainstream.'"

GM told USA Today it wasn't specifically targeting gay men with Camaro promotions. The men pictured in the video are "bumblebee boys," a tie-in with the yellow Bumblebee Camaro featured in Transformers 2.

No word on whether or not taxpayer funds were used to buy those skin-tight Speedos...



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Filed by Ryan McCarthy  |