08/15/2009 05:12 am ET | Updated May 25, 2011

Twitter Filling Movie Seats For Potter And Bruno ?

Austrian fashion journalist Bruno and Hogwarts leader Albus Dumbledore are two very different fictional characters with something in common -- and no, we're not saying that both are gay. The two big-screen figures are subjects of separate Twitter campaigns that suggest tweets are playing a role in the summer blockbuster movie season.

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