Apple Demands Microsoft Pull 'Laptop Hunter' Ads (VIDEO, POLL)
The battle between Microsoft and Apple seems to never end. PC World reports that at a Microsoft conference on Wednesday, Microsoft COO Kevin Turner revealed to the audience that an Apple lawyer actually called him to complain about the ubiquitous 'Laptop Hunter' ad campaign.
Here's PC World:
"And you know why I know they're working? Because two weeks ago we got a call from the Apple legal department saying, hey -- this is a true story -- saying, "Hey, you need to stop running those ads, we lowered our prices." They took like $100 off or something. It was the greatest single phone call in the history that I've ever taken in business. (Applause.)"
What made Apple so angry? PC World points out that Apple's price cuts were significant enough to make many of the ad's price information inaccurate. Here's one of the offending Laptop Hunter ads, in which a cheery red-headed woman finds a PC laptop for under $1,000:
And here's one of Apple's advertising responses to those pesky laptop hunters. The ad goes directly after the type of comparison shoppers featured in Microsoft's spot:
What do you think? Which ad is more persuasive?