In a tacit gesture towards capitalism, North Korea has released its first ever beer commercial on state television for the locally-brewed Taedonggang beer company, the BBC reports. The beer is called the "Pride of Pyongyang and it promises to relax drinkers and become a North Korean staple."Watch:
According to the BBC report, North Korea's leader Kim Jong Il visited the factory in 2002 and has since become rather attached to it:
"Watching good quality beer coming out in an uninterrupted flow for a long while, he noted with great pleasure that it has now become possible to supply more fresh beer to people in all seasons," North Korea's state news agency, KCNA, said after he visited the brewery in 2002.
Based on reader responses solicited by the BBC, Taedonggang is actually a tasty beer, though it is described as heavy and "cloudy".