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Cash For Clunkers: Chrysler Campaign Offers More Than Government

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DETROIT (AdAge.com) -- How much is your old car worth? Chrysler Group thinks up to $9,000.

As part of a new incentive program tied to Uncle Sam's upcoming "Cash for Clunkers" program, the automaker will begin running ads tomorrow themed "Double Cash for Your Old Car." The push offers all buyers of most 2009-model Dodge, Chrysler and Jeep models a cash incentive of $4,500 or zero-percent financing for 72 months via GMAC Financial Services.

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