Ben Silverman: Upfront Not As Bad As It Seems
Hollywood Reporter:
The upfronts aren't as bad as predicted, NBC Entertainment and Universal Media Studios co-chairman Ben Silverman said Wednesday, adding that he is seeing declines in the volume of ads sold but not a drop-off in CPMs.







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First Posted: 07-23-09 09:22 AM | Updated: 07-23-09 09:25 AM