Magazines Exploring Creative Ways For Cover Advertising

Magazines Exploring Creative Ways For Cover Advertising

For instance, the cover of the September issue of a Hearst magazine, House Beautiful, will include a pouch containing a chart that readers can pull out and save. The chart, offering tips on choosing colors for home decorating, carries an advertisement on the back for Glidden paints, part of a new campaign with the theme "Glidden gets you going."

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