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New York Times Creates Wine Club To Make Money

09/14/2009 05:12 am 05:12:02 | Updated May 25, 2011

Looking for alternate ways to make money as its advertising revenue plunges, The New York Times Company announced on Thursday that it was getting into the wine business.

The new venture, called The New York Times Wine Club, will offer members a selection of wines at two price levels, $90 or $180 per six-bottle shipment, and customers can choose to have wine delivered every one, two or three months.

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