Don Imus, Fox Business' Turning Point? Host Could Lift Network's Visibility, Ratings

Don Imus, Fox Business' Turning Point? Host Could Lift Network's Visibility, Ratings

Television analysts and some competitors said Mr. Imus, who reportedly reaches millions of radio listeners, would act as a one-man sampling strategy for Fox Business, motivating new viewers to turn on the sometimes hard-to-find network for the first time. In an interview last week about ratings, the executive vice president for the network, Kevin Magee, suggested that was exactly what it needed.

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