Huffpost Business

'The Oprah Effect': How Winfrey's Show Can Change Companies

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LightWedge CEO Jamey Bennett was desperate to get his product, a book light, on The Oprah Winfrey Show. It eventually got to the point where the producers called his company to tell them to stop sending samples. Bennett jokes, "Their exact words we're, 'We have plenty of samples, thank you very much.'" When the product was actually featured a few weeks later, it came to Bennett as a complete surprise. His company noticed a sizable spike on the company's website on December 7, 2007. The site, which for the previous three days had averaged $3,700 in sales per day, soared to $90,000 in sales in one afternoon.

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