Huffpost Media

Why Fox News Won't Fire Glenn Beck: Ratings!

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But the idea that Fox News chief Roger Ailes or his boss, Rupert Murdoch, knuckle under and toss Beck is the purest fantasy. Beck has been a ratings hit for Fox from day one, giving the network a big boost over its previous performance in the 5 p.m. timeslot. His antics might make some sponsors uncomfortable, but, as a Fox spokeswoman told The New York Times, those marketers haven't actually canceled their ad buys; they've merely asked that their spots run during other programming -- and only until this brouhaha quiets down, most likely.

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