D23 Expo: Disney Courting Super-Fans With Comic-Con Like Expo

09/24/2009 05:12 am ET | Updated May 25, 2011
  • Geoff Boucher and Dawn Chmielewski Los Angeles Times

Will the success formula of Comic-Con International work for a Mickey Mouse operation?

The leadership at Walt Disney Co. hopes so as it moves forward with the D23 Expo, a four-day event next month in Anaheim that will celebrate -- and sell -- all things Disney with celebrity appearances and slick sneak previews of upcoming films, television shows and theme park attractions.

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