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Study: 20% Agree That "People Think I'm Cool Because I Watch" Stewart, Colbert

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A little over 20 percent of hard-core fans of Mr. Stewart and Mr. Colbert said in a "multi-engagement study" conducted by Harris Interactive Research that "people think I'm cool because I watch" those two programs.

And, the same survey says, viewers who identify themselves as fans of other late-night hosts -- viewers who don't even watch the Comedy Central shows -- are pretty darn impressed too.

Read the whole story at New York Times