Desiree Rogers Feted On <i>Vanity Fair</i>'s 'New Establishment' List

White House Social Secretary--and HuffPost readers' pick for Washington's Best-Dressed Woman--Desiree Rogers entered Vanity Fair's 'New Establishment List' at number 28 this year. The list highlights the top 100 Information Age powers, or most influential people in society and pop culture. The editors had this to say about Rogers:

STAGE OF GLOBAL CONQUEST: Bringing glamour and energy to her role as White House social secretary, the Harvard M.B.A. sees herself as keeper of "the best brand on earth: the Obama brand." She has infused what she calls "the people's house" with a younger, hipper, and artsier spirit through a flurry of events such as its first-ever "poetry jam." She made room for a dance floor in the State Dining Room so the nation's governors--and the president--could join a conga line as Earth, Wind & Fire performed.

They also noted her fashion sense and friendship with Anna Wintour, her love of yoga, and her use of the Internet to send out 30,000 tickets for the White House Easter Egg Roll instead of making citizens wait in line.

Rogers wasn't the only White House employee to make the list -- David Axelrod, Rahm Emanuel, Valerie Jarrett, and Pete Rouse all came it at number 15, ranked together as members of Obama's inner circle.

See a slideshow of Rogers' style, or read more from Vanity Fair.

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