Canadian TV Host Aliya-Jasmine Sovani has stirred up some controversy with a new breast cancer awareness video called "Save the Boobs". Sovani (also the woman in the video) writes in to the Huffington Post:
[The video] was designed to promote a local charity, called the Boobyball for young people under the age of 30 to get aware about a serious subject that affects women my age (but is often thought of as a "grandma's disease")... I was not hired by a company to show my assets, this was completely my concept and after finding out my cousin will be losing one of her breasts to cancer THIS month, I agreed to lend my face to the cause.
The video features a buxom young woman in a bikini whose breasts are being admired by men and women alike. The tagline is "You know you like them, now it's time to save the boobs."
The ad is clearly aimed at a younger generation and is designed to be memorable as well as appeal to men:
"The spots are definitely not for everyone," charity Founder M.J. Decoteau told ABC News. "Young people are picking up pamphlets with a 65-year-old woman on the cover and probably tossing them out. We're really about creating a bold way of communicating the message in a fun way that's going to stop them in their tracks. We're hoping that they get the take-away message that is to be breast aware."
Watch the ad below and let us know your thoughts on the PSA in the comments.