Donald Fisher Dead: Gap Co-Founder, 81, Dies

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SARAH SKIDMORE | 09/27/09 07:16 PM | AP

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This 1969 photo provided by Gap Inc. shows Doris and Don Fisher in front of the first Gap store in San Francisco, Calif. Don Fisher, who co-founded clothing retailer Gap Inc., has died at age 81 after a long battle with cancer. The company said Fisher died at his home in San Francisco on Sunday, Sept. 27, 2009. (AP Photo/Gap Inc.)

PORTLAND, Ore. — Donald G. Fisher, who co-founded apparel giant Gap Inc., has died at age 81 after a long battle with cancer.

The company said Fisher died at his home in San Francisco on Sunday morning surrounded by his family. Those who knew him said he was a great entrepreneur and philanthropist who helped shape the retail world and his local community.

Fisher and his wife Doris opened the first Gap in 1969 in San Francisco, after running into difficulties finding jeans that fit. They named the store after the idea of "The Generation Gap" and sold jeans and music, to appeal to a younger crowd.

The simple, affordable style that became the namesake brand's trademark resonated with shoppers and took off quickly.

A former real estate developer with no previous retailing experience, Fisher initially anticipated maybe "as many as 10" stores. But Gap grew to be one of the nation's largest specialty retailers with more than 3,000 stores in over 25 countries.

Gap Inc. now also operates the Banana Republic, Old Navy, Piperlime and Athleta brands. It became a publicly traded company in 1976 and reported sales of $14.5 billion in its 2008 fiscal year.

Fisher guided the company through its largest growth phases, serving as CEO from the company's inception through 1995 and as its chairman until 2004. He continued as a company director and as chairman emeritus until his death.

"Today we lost a friend, a mentor and a great visionary," Glenn Murphy, CEO and chairman of Gap Inc. said in a statement. "Don and Doris took a simple idea and turned it into a brand recognized as a cultural icon throughout the world and changed the face of retail forever."

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National Retail Federation CEO Tracy Mullin said Fisher's true entrepreneurship permeated everything he did, and was part of the reason Gap became such a great global brand.

"It feels like the end of an era in a way," Mullin said. "He really was unique in many ways and people really liked him."

The company was one of the first dominant brands, pioneering the idea of cheap chic, retail consultant Burt Flickinger III said. He said many retailers continue to model themselves based on the company's design.

"Americans would not be able to afford well-made clothes at the low prices and highest possible quality that they have today if it were not for what Don started," Flickinger said.

Fisher was also widely recognized for his commitment to philanthropy and the San Francisco Bay community where he was born and raised and the company's headquarters still remain.

The Fishers' personal art collection is renowned and includes some of the 20th century's most well-known artists, including Richard Diebenkorn, Roy Lichtenstein, Andy Warhol and Willem de Kooning. The San Francisco Museum of Modern Art announced Friday it was partnering with the Fishers to house the couple's some 1,100 works to create one of the nation's greatest art collections.

Don Fisher was also a charter school advocate, and active in the United Way, Teach for America and other educational efforts. The Fishers gave $15 million in 2000 to create the KIPP (Knowledge is Power Program) Foundation, a national network of free, open-enrollment, college-preparatory public schools to serve students in underserved communities. They have provided millions more to support the organization through the years.

"Don's contributions to public education, particularly for underserved communities, cannot be overestimated," said KIPP Foundation CEO Richard Barth. "He used what he learned in growing Gap Inc. to show us what we could do in public education, and tens of thousands of children have benefited from his commitment and generosity."

San Francisco Mayor Gavin Newsom said Fisher was a "great San Franciscan, a loving husband and father, and a dear friend. His unwavering commitment to our city's arts and civic culture will be remembered for generations to come."

Fisher is survived by his wife Doris, their three sons and 10 grandchildren. He is also survived by two brothers and their wives, Jim and Diane Fisher and Bob and Ann Fisher.

His son Bob Fisher continues to serve on Gap's board of directors and Doris serves as an honorary lifetime member of the board.

PORTLAND, Ore. — Donald G. Fisher, who co-founded apparel giant Gap Inc., has died at age 81 after a long battle with cancer. The company said Fisher died at his home in San Francisco on Sunday...
PORTLAND, Ore. — Donald G. Fisher, who co-founded apparel giant Gap Inc., has died at age 81 after a long battle with cancer. The company said Fisher died at his home in San Francisco on Sunday...
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Never did "fall in to the gap", but RIP Mr. Fisher.

    Reply    Favorite    Flag as abusive Posted 02:04 AM on 09/29/2009
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affordable? I am upper lower class I guess, making decent living, but can't even afford to buy kids clothes there. they are all made in the same places as Target's stuff, so why so expensive. even old navy is a stretch unless it's the half off sale.

    Reply    Favorite    Flag as abusive Posted 09:11 AM on 09/28/2009

i think they also own old navy,,,,,,­,,,,,which is disappearing fast.

    Reply    Favorite    Flag as abusive Posted 08:29 AM on 09/28/2009
- BARRISTER I'm a Fan of BARRISTER 19 fans permalink

The quality of the Fishers as people is evident in their stores. A true American innovator. His passing leaves a gap which will be difficult to fill.

    Reply    Favorite    Flag as abusive Posted 07:12 AM on 09/28/2009
- teron678 I'm a Fan of teron678 123 fans permalink
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What does "GAP" stand for??

    Reply    Favorite    Flag as abusive Posted 06:14 AM on 09/28/2009
- Voltage I'm a Fan of Voltage 8 fans permalink
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Read the article. It's in the third paragraph.

    Reply    Favorite    Flag as abusive Posted 07:57 AM on 09/28/2009

Read the article above.

    Reply    Favorite    Flag as abusive Posted 08:48 AM on 09/28/2009
- teron678 I'm a Fan of teron678 123 fans permalink
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read it ... though "GAP" was an acronym ...

    Reply    Favorite    Flag as abusive Posted 04:11 PM on 09/28/2009
- NilesCrane I'm a Fan of NilesCrane 11 fans permalink

He has a one billion dollar art collection, I would say he had a pretty fantastic life....

    Reply    Favorite    Flag as abusive Posted 06:07 AM on 09/28/2009
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RIP Donald Fisher! You will always have a happy customer here!

    Reply    Favorite    Flag as abusive Posted 02:57 AM on 09/28/2009
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I worked for Fisher's enterprise for years, and met Mr. Fisher on a number of occasions...he was a gentleman who treated all, from CEOs to folders, with respect and kindness. I'm glad his art collection finally has a home and we now have one more thing to remember him by.

    Reply    Favorite    Flag as abusive Posted 02:27 AM on 09/28/2009
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Great concept store that really had the casual Friday thing figured out long before it become a corporate mainstay - still love all my Gap jeans and khakis. And Gap Kids in the Embarcadero saved my life, working in the Financial district and doing quick shopping during lunch periods and between meetings.

This has been such a long summer in terms of deaths of icons....

    Reply    Favorite    Flag as abusive Posted 01:51 AM on 09/28/2009
- Forester I'm a Fan of Forester 96 fans permalink
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We were lucky to have Mr. Fischer as a Bay Area mogul. He and his family did a lot of good for a lot of people, and was a big part of turning the Pacific Lumber fiasco into something much more environmental and socially conscious (MRC).

    Reply    Favorite    Flag as abusive Posted 12:57 AM on 09/28/2009
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i found this out today while working at Banana Republic. very sad, but he lived a full, long life and contributed to a lot of causes.

    Reply    Favorite    Flag as abusive Posted 12:09 AM on 09/28/2009
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Mike Strahan's favorite outlet.

All fly's at half zip in salute.

Pretty sure Gap popularized the dealer pants, also known as the cargo pants in the West.

    Reply    Favorite    Flag as abusive Posted 11:52 PM on 09/27/2009
- manndan I'm a Fan of manndan 10 fans permalink

May God forgive him for cargo pants.

    Reply    Favorite    Flag as abusive Posted 08:25 AM on 09/28/2009
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I

    Reply    Favorite    Flag as abusive Posted 11:48 PM on 09/27/2009

In the early 1970's I remember a Gap store in Santa Monica at Wilshire and 20th street. It's still there today. Remember the old commercial jingle? "Fall into the GAP!"

    Reply    Favorite    Flag as abusive Posted 11:48 PM on 09/27/2009
- AlexNYC I'm a Fan of AlexNYC 11 fans permalink
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I recall a couple of Gap stores in the late 1970s in NYC. They sold Levis and Wranglers jeans and cordoroys and carpenters pants. All colors and sizes, and I believe the only accesories they sold baxck then were belts. And they played rock music. There were no shirts or jackets or shoes sold. That of course changed over the years and they sold all types of clothing with their own label, not other labels. The quality of their label is obviously inferior to the other brand names, but the chain stores grew regardless. It had more to do with marketing and advertising than quality.

    Reply    Favorite    Flag as abusive Posted 09:44 AM on 09/28/2009

Can't seem to outsmart the filter.

    Reply    Favorite    Flag as abusive Posted 11:41 PM on 09/27/2009
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