Current Status: World’s carbon footprint analyst

Changing the Game By: Tackling global warming head-on, combining a scientist’s zeal for accurate measurement with a visionary’s belief that anything is possible. His carbon calculation company AMEE (Avoiding Mass Extinctions Engine) has a simple if vast goal: to measure the carbon footprint of the Earth. Every person. Every building. Every airplane flight. Everything. Starks saw that while carbon emissions are being measured, efforts have been haphazard at best, with no consistent standards. AMEE's “Wikipedia for carbon data” looks to become an essential tool to arm companies, organizations, governments, and individuals with a key to lowering their CO2 impact on the planet.

A Little Perspective: "My job used to be measuring the whole universe," says astrophysicist Starks. "So measuring the Earth is a lot easier."

Must Click Link: AMEE.COM